Proposed Rewards

The two objectives

How you earn

Half the time, in days: First Timer 15 (of 31) · 5-pack and 10-pack 46 (of 93) · 20-pack 93 (of 186) · 50-pack 186 (of 372).

Longevity plans (Intro · Balance · Complete) already include oxygen chamber, red light and guest passes. They earn the visit point and the buyer point, with no monthly treat in round one.

What points buy — the shop, old → new

A claimed session is an ordinary credit of its kind, valid 60 days from the claim (unchanged). The Red Light 10-Pack arrives as ten red light credits valid 180 days. Off-peak items are used only in the off-peak window (unchanged).

Packs — visit by visit

House cash is worked out at the house's own costs: a sauna entry $7, a drink $2 (up to $3 for a matcha), a red light session $1, a friend's entry $7. The oxygen chamber is $25 at 1.5 and $40 at 2.0, both assumed, because that cost is not recorded anywhere yet. House Rate figures are in brackets.

Memberships — month by month

Members get two clocks. The monthly treat is spent that month on a red light session, a friend's entry or drinks, and it ends with the paid month. Visit points plus the buyer point make 5 saved a month that last six months, and they build to an oxygen chamber session by month 2–5, when the member chooses.

The ladder

Each rung shows its points, then the list value and what the house pays in cash. The badges are markers on the same ladder, earned by points over a customer's lifetime. Badges only — nothing is gated by status.

1. 0
   Badge · Warm
2. 1
   A drink

   List $5–9 · house cash $2–3
3. 3
   A red light session, off-peak — or bring a friend, off-peak

   List $55 · house cash ~$0–1 (red light) · $7 (friend)
4. 4
   A red light session, any time

   List $55 · house cash ~$0–1
5. 5
   Premium red light — or bring a friend, any time

   List $66 · ~$0–1 (premium) · list $55 · $7 + a peak bench (friend)

   Badge · Hot
6. 10
   Oxygen chamber 1.5, off-peak

   List $150 · house cash ~$25 assumed
7. 15
   Oxygen chamber 1.5, any time

   List $150 · house cash ~$25 assumed

   Badge · Steam Master
8. 20
   The Red Light 10-Pack — or oxygen chamber 2.0, off-peak

   List $199 · ~$10 (10-pack) · list $250 · ~$40 assumed (chamber)
9. 25
   Oxygen chamber 2.0, any time

   List $250 · house cash ~$40 assumed
10. 30
    Badge · Legend

Red light is not locked behind a status. A status gate would shut out the 547 pack holders, because at one visit every three weeks none of them reaches Steam Master. It would also hold back a thing that costs the house almost nothing. The 20-point price of the Red Light 10-Pack does the gating.

The economics

New points issued a month, at today's volumes: ≈ 1,750.

• Visit points ≈ 1,470: members 100 · pack holders ≈ 720 of ~800 visits · First Timers ≈ 500 at ~3 visits each · walk-ins, day passes and trials ≈ 150.
• Fast Finish ≈ 195 unmeasured, which assumes 35 packs and 20 First Timer sprints a month.
• Monthly treat ≈ 87: 17 House Lite × 3 + 6 House × 4 + 1 House Plus × 6 + ~2 joiners × 3.
• Live today and unchanged: buyer points ≈ 230, plus referral and welcome.

Spent: the central case is 58% of what is issued, used inside its life (treat points 70%, First Timer points 40%, members' and pack holders' six-month points 70%), so ≈ 1,000 points a month. The mix by points is assumed: drinks 30% · red light 25% · bring a friend 15% · chamber 20% · Red Light 10-Pack 7% · premium red light 3%.

Revenue ≈ $90k a month (2,183 entries in October). The chamber lines rest on the assumed chamber cost.

Key findings

1. Points are the right currency, because they give choice. What the house can give varies wildly in value-to-cost. With points the customer picks and the house steers with point prices; a fixed gift pays for things people did not want.
2. Points fail today on reach, not principle. 3,395 people hold points and 94% hold only one or two. Nobody has claimed a session since the shop opened on 5 Nov 2026 (127 drink claims). So the fix is the earning, and the shop stays.
3. The quick win is one point a visit, spent on a drink before leaving. The cap of 4 a month keeps members and sprinters bounded. The average pack holder, at one visit every three weeks, never reaches it.
4. Red light should be easy, not hard. It costs almost nothing, the chairs are 85% empty, and a first session is how a sauna customer becomes a House Longevity customer. The "hard to claim" prize is the Red Light 10-Pack.
5. The one dangerous item is the sauna entry for yourself. For a pack holder it replaces a $25–41 paid visit, about $10–13 a point against $2.50 or less for everything else. Bring a friend takes its place: the same entry, for someone new.
6. Members get two clocks, each with one job. Monthly treat points (3 · 4 · 6) are spent that month. Visit points saved over six months buy an oxygen chamber session by month 2–5.
7. Fast Finish rewards the pace the house wants and grows with the pack. First Timer 1 · 5-pack 3 · 10-pack 5 · 20-pack 8 · 50-pack 16 (House Rate 2 · 4 · 6 · 13). Members already have a screen showing the deadline and the payoff.
8. Everything is a setting. It takes one visit rule, one Fast Finish rule, three membership rules, three shop items added and three retired, one price-book block, and two display changes. Nothing new is built.
9. The bill. About 1,750 new points are issued a month. In the central case customers claim ≈ $12,200 of list value (≈ 13.5% of revenue) and the house pays ≈ $1,430–1,790 cash (1.6–2.0%). The oxygen chamber cost is the one figure nobody has.
10. What moves. The 12 Nov decision (points only on renewal and a fast finish) gains the visit point, on the owner's 15 Nov words. The shop moves to version 2, and the member page's gift perks go. Each happens only when the owner locks it.

What changes, and what does not

Customers will see: the shop loses the sauna entry for yourself and the hat, and gains Bring a friend and the Red Light 10-Pack. The member page stops previewing gifts and starts showing real points.

The 90-day test

• Pack holders: paid rebuy within 60 days of the pack's end. Today 50% (38% within 30); First Timers 18% within 60 (11.8% within 30). It pays at 55% and 21%.
• Members: monthly churn. Today 8.6%; it pays at 7%.
• Reach: the share of point holders who can afford a 3-point item. Today 6.3% (214 of 3,395); the target is over 40% within 90 days.
• Guardrails: cash at or under $3,000 a month · paid red light and chamber bookings not down · cafe sales not down by more than the drinks claimed · peak-hour comfort unchanged · no drift to smaller packs that wipes out the profit.
• It pays when the extra profit over 90 days covers the cost: central ≈ $4,300–5,400 plus the one-time wave. That is about 37 extra 5-packs, or 51 extra member-months, or a mix. With 25 members, the packs must carry most of it.
• Cannot be read in 90 days: how many six-month points expire unspent. The first points issued expire six months after go-live.

Open before the lock

Four things are still open: the oxygen chamber's cost per session, which every chamber line rests on; the two unmeasured volumes (packs finished inside half their time, and the Fast Finish count); the First Timer's average number of visits; and one test case proving that membership and shared-pack check-ins earn the visit point. None of these changes the shape of the scheme; each changes a number in the economics.